Friday, September 14, 2018
Amazon's Bezos jumps into the school privatization biz. Sees children as 'customers'.
Amazon CEO Jeff Bezos, now considered to be the world’s richest man, took to Twitter Thursday to announce that he and his wife Mackenzie are investing $2 billion to launch new preschools in poor, black and Latino communities.
Bezos vowed to build an organization that will start and operate the preschools, adding that, “I’m excited about that because it will give us the opportunity to learn, invent, and improve.”
Yes, a great opportunity for Bezos.
In the new preschools, “the child will be the customer,” Bezos wrote, a rare use of the business concept about preschoolers. Bezos promised to apply the same principles that have driven Amazon—most important among them, “a genuine, intense customer obsession.”
In July, Bloomberg declared that Bezos was not just the richest man in the world, but the “richest man in modern history” when his net worth exceeded $150 billion.