|Captive audience marketing to kids on Channel 1|
Channel One News, founded in 1989 by school privatizer and captive-audience marketing guru Chris Whittle, produces daily news programs along with paid ads that are broadcast to nearly 5 million students in upper-elementary, middle, and high schools across the United States. The shows are delivered online and via satellite. On April 17, Channel One News devoted nearly one third of its program to a “news story” about the U.S. Army.
Adding the video-production capabilities of Channel One to the publishing company will help it market its Go Math! program.
From Channel One's vantage point, the acquisition will mean the digital-content company "can leverage HMH's leading K-12 market position and its deep relationships with school districts across the U.S. to offer innovative digital content and resources on an even broader scale," C.J. Kettler, Channel One's CEO, said in the statement.A week after purchasing Channel One, HMH announced the acquisition of Curiosityville, which is marketed to parents and families to "help parents become great first teachers and children great learners" for school and life, according to its website. Terms of both sales were not disclosed.
PEARSON, a British conglomerate, continues to tout itself on its website as the world’s leading education company that operates in 80 countries, employs 40,000 people and generates 60 percent of its sales in North America. With its half-a-billion-dollar five-year contract with the Texas Education Agency, it is also by far, the leading tester in the Lone Star State.
Educator Jeanine McGregor acknowledged that Pearson has gobbled up several smaller publishing companies and warns if Pearson has a monopoly on assessment management, “they will be in a position to dictate the content taught as well as what the standards are.Side Note: If you're thinking about getting a job at HMH, forget about it. The company was ranked the 10th worst place to work in America, according to a glassdoor.com survey.