Mr. Pritzker's aim isn't ego gratification; it's all about making money, he insists. (Of course, in business the two go hand in hand.) But to move up to the top tier, New World will have to make more, larger investments on the West Coast. At the same time, Mr. Pritzker needs to build the tech cred of Chicago, his adopted hometown, and notch a headline-grabbing cash-out—one that has at least 10 figures—which so far has eluded New World.Pritzker is a trustee and serves on the investment committee of Northwestern University and is a member of the Board of Governors of Northwestern University School of Law. He's also is a member of the Economic Club of Chicago and the Commercial Club of Chicago.