Among those cashing in on teacher evaluation, according to Garland, are:
- Houghton Mifflin Harcourt
- American Institutes for Research
- The New Teacher Project (TNTP)
- National Institute for Excellence in Teaching
- Learning Sciences International
“There simply is not as much [money] to be made from professional development, or system design, as there is in testing students,” Charlotte Danielson, a researcher who developed a well-regarded teacher observation method that has been adopted by districts around the country, said in an email.
“There are real dangers,” said Monty Neill, director of FairTest, a group critical of standardized testing. “While observations make good sense, if you start bringing in outside people…you’re more likely to end up with arbitrary and capricious decisions from which someone makes money.”